One of the biggest challenges for marketers is to generate quality leads. In fact, according to Hubspot, 61% of marketers consider this to be their biggest challenge. Before starting a lead generation strategy, I like to start by studying the consumer’s journey...
Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...
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