“Storytelling is the most powerful way to bring ideas into the world.” – Robert McKee Recently, I had the privilege of working with a fast-growing startup that has taken advantage of the global COVID-19 crisis to create opportunities for the...
We could have told you the stories of Apple, Adidas, or Disney, and how their iconic brands came to be. But we’d rather focus on giving a more relatable story. We thought this was the opportunity to tell you about our brand and our story. Contrary to what many...
strong For this first article, I would like to share with you the element that has been the most challenging since the beginning of the adventure of Vagabond & Marketers: building a strong brand image. To introduce this topic, a quote comes to mind that perfectly...
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