Segmentation for startups

Segmentation for startups

Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...
Marketing content format: article or video?

Marketing content format: article or video?

Wondering if you should deliver your marketing content via a written blog article or a video? Both offer benefits and challenges. A good content strategy, if properly developed, promotes visitor engagement, and provides a better return on investment. Your blog...