“Storytelling is the most powerful way to bring ideas into the world.” – Robert McKee Recently, I had the privilege of working with a fast-growing startup that has taken advantage of the global COVID-19 crisis to create opportunities for the...
Lead generation is a major challenge for any company in today’s digital age. But back to the basics: what is a lead? A lead is an individual who has shown interest in your products or services by interacting with you. A lead indicates that your product or...
One of the biggest challenges for marketers is to generate quality leads. In fact, according to Hubspot, 61% of marketers consider this to be their biggest challenge. Before starting a lead generation strategy, I like to start by studying the consumer’s journey...
Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...
Wondering if you should deliver your marketing content via a written blog article or a video? Both offer benefits and challenges. A good content strategy, if properly developed, promotes visitor engagement, and provides a better return on investment. Your blog...
One of Google’s greatest strengths is its ability to bring out quality, informative, easy-to-read articles from thousands of web pages with similar content. In fact, 75.6% of the world’s searches are made on Google, and more than 2 million blogs are...
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