THE VAGABOND BLOG

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How we built our brand

How we built our brand

We could have told you the stories of Apple, Adidas, or Disney, and how their iconic brands came to be. But we’d rather focus on giving a more relatable story. We thought this was the opportunity to tell you about our brand and our story.   Contrary to what many...

Segmentation for startups

Segmentation for startups

Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...

Web content format: article or video?

Web content format: article or video?

Wondering if you should deliver your web content via a written blog article or a video? Both offer benefits and challenges.  A good content strategy, if properly developed, promotes visitor engagement, and provides a better return on investment. Your blog articles are...

7 Essential Elements to Build a Strong Brand

7 Essential Elements to Build a Strong Brand

strong For this first article, I would like to share with you the element that has been the most challenging since the beginning of the adventure of Vagabond & Marketers: building a strong brand image. To introduce this topic, a quote comes to mind that perfectly...