THE VAGABOND BLOG

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Five fun facts about the World Blogging Day!

Five fun facts about the World Blogging Day!

The last day of August of every year is also World Blogging Day. For this occasion, here are some amazing facts about this event.  Fun Fact #1 Did you know that the word Blog is the combination of the two words - Web and a mysterious term "Log." At its genesis,...

How we built our brand

How we built our brand

We could have told you the stories of Apple, Adidas, or Disney, and how their iconic brands came to be. But we’d rather focus on giving a more relatable story. We thought this was the opportunity to tell you about our brand and our story.   Contrary to what many...

Segmentation for startups

Segmentation for startups

Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...

Marketing content format: article or video?

Marketing content format: article or video?

Wondering if you should deliver your marketing content via a written blog article or a video? Both offer benefits and challenges. A good content strategy, if properly developed, promotes visitor engagement, and provides a better return on investment. Your blog...