THE VAGABOND BLOG
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Five fun facts about the World Blogging Day!
The last day of August of every year is also World Blogging Day. For this occasion, here are some amazing facts about this event. Fun Fact #1 Did you know that the word Blog is the combination of the two words - Web and a mysterious term "Log." At its genesis, the...
5 Steps to Adapt Your Digital Marketing Strategy In 2021
In March 2020, a lot of businesses had no choice but to go digital. This meant they had to adapt their marketing strategy, communication platforms, and sales efforts to a completely digital world. Before this, most businesses generated leads through a mixture of...
5 steps to boost your business with Storytelling
"Storytelling is the most powerful way to bring ideas into the world." - Robert McKee Recently, I had the privilege of working with a fast-growing startup that has taken advantage of the global COVID-19 crisis to create opportunities for the development of its...
5 things to improve your business’ visibility on LinkedIn
Increasing your Linkedin visibility and followers is no small task. With people spending more time than ever on social media, you may think this is a great time to double down on your LinkedIn marketing strategy for your Linkedin company page. Before you start, here...
5 ideas to generate leads without money
Lead generation is a major challenge for any company in today's digital age. But back to the basics: what is a lead? A lead is an individual who has shown interest in your products or services by interacting with you. A lead indicates that your product or service...
How we built our brand
We could have told you the stories of Apple, Adidas, or Disney, and how their iconic brands came to be. But we’d rather focus on giving a more relatable story. We thought this was the opportunity to tell you about our brand and our story. Contrary to what many...
Understanding the consumer’s decision-making process
One of the biggest challenges for marketers is to generate quality leads. In fact, according to Hubspot, 61% of marketers consider this to be their biggest challenge. Before starting a lead generation strategy, I like to start by studying the consumer's journey...
Segmentation for startups
Properly segmenting your market, prioritizing certain market segments, and understanding them well is the basis for any successful marketing plan. Companies that take the time to understand the roots of the problem for their target segment, the objectives to be...
Marketing content format: article or video?
Wondering if you should deliver your marketing content via a written blog article or a video? Both offer benefits and challenges. A good content strategy, if properly developed, promotes visitor engagement, and provides a better return on investment. Your blog...
4 best practices to optimize your blog’s SEO
One of Google's greatest strengths is its ability to bring out quality, informative, easy-to-read articles from thousands of web pages with similar content. In fact, 75.6% of the world's searches are made on Google, and more than 2 million blogs are published every...